Privacy Policy

Increase Computers ("We") are committed to protecting and respecting your privacy.

This policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us.

Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

For the purpose of the Data Protection Act 1998 (the Act), the data controller is Increase Computers.

How Google Analytics Uses Cookies

Certain reports in Google Analytics rely heavily on cookies. If a visitor deletes or blocks their cookies, information for that visit or visitor will be misinterpreted or lost.

Unique Visitors

Cookies are a major component of unique visitor tracking. They tie all the activity of a visitor into a single visit, and are used to determine when a visit ends.

Activity

Cookies store vital information about each visit. They store the start time of the current visit and keep track of how many pages have been viewed so far. If a visitor closes the browser or is inactive for too long, the cookies will indicate that the visit has ended.

Cookies store the date and time of the visitor's first visit (allowing for calculations of how many visits it took to convert). The total number of visits from the visitor is stored in cookies, too.

Traffic Source

Cookies are the main vehicle for attributing visit information and conversions to specific marketing campaigns or traffic sources. Each time the visitor comes to the site, the code stores new referral or campaign variable information in the visitor's cookies.

Dissecting Google Analytics Cookies

Google Analytics uses several cookies to record all of this information. The most common are covered here. The expiration dates for each cookie may be customized with built-in GA code.

All of the cookies store a domain hash that ties them to the same site. In the case that cookie information changes during a visit (e.g., a user-defined variable gets changed from "Prospect" to "Customer"), Google Analytics will attribute the entire visit to the last cookie value.

This library sets the following cookies:

Cookie Name

Default Expiration Time

Description

__utma

2 years from set/update

Used to distinguish users and sessions. The cookie is created when the javascript library executes and no existing __utma cookies exists. The cookie is updated every time data is sent to Google Analytics.

__utmt

10 minutes

Used to throttle request rate.

__utmb

30 mins from set/update

Used to determine new sessions/visits. The cookie is created when the javascript library executes and no existing __utmb cookies exists. The cookie is updated every time data is sent to Google Analytics.

__utmc

End of browser session

Not used in ga.js. Set for interoperability with urchin.js. Historically, this cookie operated in conjunction with the __utmb cookie to determine whether the user was in a new session/visit.

__utmz

6 months from set/update

Stores the traffic source or campaign that explains how the user reached your site. The cookie is created when the javascript library executes and is updated every time data is sent to Google Analytics.

Our site may, from time to time, contain links to and from the websites of our partner networks and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

Access to Information

The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act. Any access request may be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you.

Changes to our privacy policy

Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail.

Contact

Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to:

Increase Computers Ltd

Gear House,

Saltmeadows Road,

Gateshead,

Tyne and Wear

NE8 3AH